Creative Dignity

Resilience Building for India's 200 Mn strong artisanal population, foundational to build India's Next Regenerative Economy, in its villages and small towns. In 2024, Creative Dignity (CD) achieved key milestones through initiatives like the Creative Enterprise Lab, Market Connect, Network Sessions, and Craft Care Relief. Led by Latha Tummuru, the Creative Enterprise Lab focused on digital marketing, design, and supply chain management, engaging 62 artisan entrepreneurs and generating over Rs. 72 lakh in sales in eight months. A hand-spinning module in Udala, Odisha, trained 40 women, boosting artisan wages. The Market Connect initiative, in partnership with FICCI FLO’s Miraas program, linked artisans with buyers, generating Rs. 4,80,979 in sales. Online Network Sessions included discussions, masterclasses, and showcases, strengthening the creative community. Craft Care Relief provided Rs. 3,27,659 to 238 families affected by floods and offered tools and support to artisans in various regions. The Kaarigar Tank event awarded Rs. 1 lakh to Kaarigar Clinic. Moving forward, CD plans to develop a Craft Commons hybrid platform, consolidate the Creative Enterprise Lab into an Artisan Enterprise Accelerator, and expand the Craft x Climate initiative with a sustainability framework. These efforts aim to bridge informal and formal economies while promoting sustainability in the handmade sector.