Sunway University

The Yunus Social Business Centre is a hub of innovation and impact dedicated to turning visionary concepts into tangible realities. Inspired by Nobel Peace Prize Laureate Professor Muhammad Yunus, who coined the term 'Social Business', we champion this ethos at our core. As per Professor Yunus, a social business places a "social vision at its core." It addresses societal needs and solves human problems without being a charity—it generates profit and achieves financial self-sustainability over time. At our centre, we spearhead the fusion of entrepreneurial spirit and responsible management, driving two pivotal portfolios within the realm of Social Business. Under our guidance, Entrepreneurship flourishes, fostering the Entrepreneurs in Residence scheme and orchestrating mentorship for our undergraduate students. Joining forces with our partner institution, Lancaster University, we expand this Entrepreneurs in Residence scheme globally, further empowering the 3ZERO Club to fulfil Professor Yunus's vision of three zeros: zero net carbon emission, zero wealth concentration for ending poverty, and zero unemployment. At the same time, the centre embraces the Principles of Responsible Management Education (PRME); we lead the charge in documenting Sunway Business School's PRME journey, paving the way for school-wide integration. As fervent PRME advocates, we share insights, conduct i5 teaching methodology workshops, and foster a team of student 'PRME champions' to steer engagement events and student interactions. Furthermore, we forge Southeast Asian approaches to PRME with ASEAN+ signatories and build collaborative bridges with international partners, including Lancaster University, to pioneer impactful global projects. At the Yunus Social Business Centre, our commitment to the Social Business model propels entrepreneurship and responsible management, creating a world of lasting change by addressing societal needs while ensuring financial sustainability and profitability.