New Longevity and the Reinvention of Retirement

Advances in science, technology, health, nutrition, and healthier lifestyles allow us to envision a
new frontier for human longevity, the Centennial Life. Benefitting from this extraordinary
lengthening of longevity, the Boomer Generation and Generation X individuals are reinventing a
new perspective and a new meaning for aging. “The 60s are the new 40s” is the favorite slogan of
these two generations that are looking for new ways to continue their active participation in
society. However, in this context of the New Longevity, which is a demographic and cultural
positive transformation, emerges the struggle against age discrimination identified as a global
social problem.