A Beautiful Story

We believe that every human being has the right to create the most beautiful story out of life. The impact we make focuses on the creation of 'lucky jobs' by making 'lucky tools', made by co-creators that are part of us. We care, we share, we co-create. A lucky job enables you to live a fulfilled life. It is continuous work in a safe and healthy environment and provides a ‘living wage plus’. This means a steady income, a roof over your head, food on the table, healthcare and a good school for your children. Moreover, it empowers you to develop yourself and make the most out of your life. A lucky tool is a product with a meaning both to the giver and receiver. The meaning comes from the gemstone or the symbol. In the countries where we sell and use our products, we share lucky tools and positive stories to support people to have a growth mindset, be vulnerable and realize their purpose and dreams. In our impact we focus not only on the makers and entrepreneurs, but also on the givers and receivers. This is how we wish to expand our family in order to create awareness and a normality in the sustainability and contribution to beautiful lives for all people we connect with.