Independent (Mayanka Chhonker)

I’m a purpose-driven marketing academic whose teaching and research are rooted in the philosophy of “local within local, local within global.” I collaborate with community businesses, global NGOs, and digital experts to co-create marketing strategies that are ethically grounded, socially responsive, and locally resonant. My work bridges strategy, storytelling, and sustainability, equipping students and communities to navigate markets with creativity and conscience. Explores what happens when marketing becomes rooted in community needs, heritage knowledge, and global ethics. I call this approach ‘local within local, local within global' serves as the foundation of my pedagogy embedding real-world learning through place-based engagement and globally conscious practice.