Saathealth

Saathealth is a digital first marketplace that distributes affordable wellbeing products, risk assessment tools and local language awareness content to India’s emerging middle population. India’s “missing middle” comprises 600 million individuals—lack structured access to preventive health and financial protection. These consumers, often gig or informal sector workers, spend up to $1,200/year on health and financial services, yet face fragmented offerings and limited guidance. This presents a $50B+ addressable market that is growing rapidly due to rising NCD burden at younger ages, Post COVID demand for health insurance and wellness tools, Smartphone & digital adoption in Tier 2+ towns. Saathealth reaches target consumers, aged 25-45 via two channels: 1. Online on social media using local language content and risk assessments 2. Through pan- India partnerships with community-based organizations Consumers interact with our omni-channel offerings, including longitudinal WhatsApp chatbot journeys, personalized to their personas. Saathealth is using AI tools to scale its content library and personalize user offerings and recommendations Our user database offers unique insights into the evolving consumer needs and behaviors of the emerging middle India population. Since inception in 2019, 70M+ users have engaged with Saathealth's behavior change proprietary content library of 15k+ health and financial literacy content pieces. Saathealth's database of 120K+ users is expanding to 500K+ by 2025. Through product partnerships and technology integration, Saathealth is already distributing women’s well-being products, digital diagnostics, health insurance and health loans, while continuing to identify additional affordable product and service partners. Saathealth has also signed a strategic partnership agreement to make affordable resilience products available to a wide consumer base through the community- based organizations that are part of the Rebuild India Fund.