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Sayur Sleman

Janu Muhammad is a Founder and CEO of Sayur Sleman, a platform which offers gardening supplies, regenerative farming, urban farming training, agribusiness consultation, and free vegetable donation program starting 2020. Sayur Sleman’s innovations not only provide business but transform and empower the local communities in Indonesia. Through the Sayur Sleman Academy and Young Ambassador Agriculture program, more than 70.000 young people have become agribusiness training participants. Janu, an inspirational and passionate person, has more than 9 years experiences working on social entrepreneurship, project management, sustainable agriculture, coaching, youth and community development, food security, and agribusiness sector. He has worked with grassroot communities and multi-stakeholder in combating poverty, ending hunger in rural-urban societies, and young farmers' regenerations across Indonesia. Janu spent 5 years as a CEO to connect with local, national, and global networks such as Indonesia Millennial Farmer Association, Ministry of Agriculture, Ministry of Youth and Sport, National Food Agency, UNDP Accelerator Lab Indonesia, SDG Academy Indonesia, and Regional Center of Expertise (RCE) Global. Janu was also given a mandate to lead Indonesia Delegate for K-Smart Farm Workshop in South Korea 2023 – a fully funded smart farming training for millennial farmers. Janu has been recognized as SDG Certified Leader Award from SDG Academy Indonesia, Tanoto Foundation, Ministry of National Development Planning, and the UNDP Indonesia. In 2023 he also received a Young Entrepreneur Mover Award from the Ministry of Youth and Sports. Currently, Janu is a Senior Fellow for the Equity Initiative Fellowship and an Atlantic Fellow after completing one year program in several countries, including Vietnam, New Zealand, USA, Thailand, Malaysia, and the Philippines (2024). Since 2016, he became YSEALI Academic Fellow and as ASEAN Youth Fellow 2024 by Singapore International Foundation. Janu also served as One Young World (OYW) Ambassador, after attending OYW Summit in Montreal 2024 with support from IKEA Social Entrepreneurship Scholarship. In the beginning of 2025, Janu was appointed as the Regional Youth Coordinator (RYC) to the RCE community in the Asia-Pacific for the 2025–2026 term by Global RCE Service Centre, Japan. In the same year, Janu was chosen to represent One Young World at Skoll World Forum in Oxford University. He was also selected as the Winner of the 2025 Action Accelerator Practice Pitch Competition and got a scholarship from One Young World and IKEA to attend the 2025 OYW Summit in Munich, Germany. In the beginning of 2026, Janu was selected as One Young World Coordinating Ambassador for Southeast Asia and invited to attend the Global Farmer Network (GFN) Roundtable & Communication Training program in Sao Paulo, Brazil. Janu graduated from the Geography Education Department, Yogyakarta State University in 2015 and got a scholarship to pursue a master degree in Human Geography at University of Birmingham. Previously, he had also attended summer courses at Utrecht University, the Netherlands and Arizona State University with full scholarships. He had also attended some lectures in Harvard University and MIT. Janu aspires to be a world-class agri-social entrepreneur who provides benefits to Indonesian and global society.

Headquarter Country

Indonesia

Geographies served

Indonesia

Issue areas addressed

Food & Agriculture

Communities served

Environment, Farmers, pastoralists and fishers, Youth

Happy to support with

Funding Support
Knowledge & Resources
Mentoring and Other Soft Skills

SDGS FOCUS

SDG 1 - No Poverty

SDG 12 - Responsible Consumption and Production

SDG 13 - Climate Action

SDG 17 - Partnerships to achieve the Goal

SDG 8 - Decent Work and Economic Growth

Collaborators

Janu Muhammad

Sayur Sleman

 Indonesia

 Sleman Regency

I became interested in joining the Catalyst Now Community after being introduced by Jeroo at the Skoll World Forum 2025. I seek mentoring and potential financial opportunities to support the growth of our agricultural organization and expand its impact. I also value learning from social entrepreneurship experts, connecting with peers in agriculture, and developing my leadership capacity as Founder of Sayur Sleman to lead strategically and responsibly as the organization continues to grow.