ServCollab

Ray Fisk is the Founder and President of ServCollab. The name is a contraction of "Serving Humanity Through Collaboration." ServCollab's mission is "to serve humanity through research collaborations that catalyze reducing suffering, improving well-being, and enabling well-becoming.” He received his B.S., M.B.A., and Ph.D. in Marketing from Arizona State University. Dr. Fisk is Distinguished Professor Emeritus of Marketing at Texas State University. Previously, he was Professor and Chair of the Department of Marketing at Texas State University from 2007 to 2019. He also served as Professor and Chair of the Department of Marketing at the University of New Orleans from 1996 to 2007. Before his department chair years, he was on the marketing faculty at the University of Central Florida and Oklahoma State University. He has published in the Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Public Policy & Marketing, European Journal of Marketing, Journal of Service Management, Journal of Service Marketing, Service Industries Journal, Service Science, and others. He has published six books: Serving Customers: Global Services Marketing Perspectives; Services Marketing: An Interactive Approach, 4th Ed.; Services Marketing Self-Portraits: Introspections, Reflections and Glimpses from the Experts; Marketing Theory: Distinguished Contributions; AIRWAYS: A Marketing Simulation; and Services Marketing: An Annotated Bibliography. He founded the AMA Services Special Interest Group (SERVSIG) in 1993 and has served SERVSIG in many other leadership roles. He is past president of the AMA Academic Council. He received the Career Contributions to the Services Discipline Award from SERVSIG in 2005. In 2012, he received the Grönroos Service Research Award from the CERS Centre for Relationship Marketing and Service Management at the Department of Marketing, Hanken School of Economics, Finland. The American Marketing Association made him the Inaugural Recipient of the SIG Leadership Award in 2016. In 2020, he received the Steve Baron Award for Outstanding Contribution to the Service Community from the Journal of Services Marketing. ServCollab is a global human services nonprofit that seeks to elevate the human experience by bringing researchers together to collaborate on reducing suffering, improving well-being, and enabling well-being.