The B Team

Founded in 2013 in the belief that the private sector can, and must, redefine both its responsibilities and its own terms of success, The B Team is a global collective of business and civil society leaders working to create new norms of corporate leadership today, for a better tomorrow. Together, these leaders are holding themselves and their peers accountable for a new way of doing business—one that measures success not only by financial performance, but also by the health of people and our planet—for the benefit of generations to come. The B Team believes a new formula for leadership is needed if we are to successfully navigate the many challenges the world now faces. We need bold and brave leaders, willing and able to transform their own practices by embracing holistic leadership aligned with the principles of sustainability, equality and accountability.